Digital Transformation Through the Go Digital MSME Application as a Sales and Service Efficiency Solution

Erly Krisnanik; Ati Zaidiah; Catur Nugrahaeni Puspita Dewi; Bambang Saras Yulistiawan; Supriyanto

doi:10.29062/engagement.v10i1.2221

Erly Krisnanik Universitas Pembangunan Nasional Veteran Jakarta
Ati Zaidiah Universitas Pembangunan Nasional Veteran Jakarta
Catur Nugrahaeni Puspita Dewi Universitas Pembangunan Nasional Veteran Jakarta
Bambang Saras Yulistiawan Universitas Pembangunan Nasional Veteran Jakarta
Supriyanto Universitas Pembangunan Nasional Veteran Jakarta

DOI: https://doi.org/10.29062/engagement.v10i1.2221

Keywords: MSMEs, Digitization, e-commerce, Supply chains, UGODIS

Abstract

Background: MSMEs in Serang Regency face significant barriers to growth, including challenges in digital marketing, inventory management, and product distribution. These operational gaps limit competitiveness and local economic development. This community service initiative addresses these issues by focusing on digital transformation through the implementation of the UMKM Go Digital System (UGODIS).

Purpose of the Study: The purpose is to enhance the digital readiness and operational efficiency of MSMEs. The objectives are to improve participants' digital literacy, business management capabilities, and proficiency in online sales processes using the UGODIS platform.

Methods: The program employed a learning by doing approach, which included system implementation, hands-on training, ongoing mentoring, and structured evaluation through pre-test and post-test assessments.

Results: The activity resulted in significant skill improvements across all measured areas: business planning (+46%), financial management (+71%), digital marketing (+67%), online store creation (+68.5%), and real-time sales monitoring (+66%). The UGODIS system effectively enhanced MSME competitiveness, expanded market access, and contributed to building a sustainable local digital ecosystem.

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