Mural Art as Creative Placemaking: A Community Service Initiative for Tourism and Economic Stimulation in Jamblang Old Town

Rizki Budhi; Nurul Chamidah; Dina Kholis Aziza; Nurhidayah; Wildan Aflah Nabil; Eef Sayfudin; Nanang Sunadi Arta

doi:10.29062/engagement.v10i1.2207

Rizki Budhi University Muhammadiyah Cirebon
Nurul Chamidah UMC
Dina Kholis Aziza
Nurhidayah
Wildan Aflah Nabil
Eef Sayfudin
Nanang Sunadi Arta

DOI: https://doi.org/10.29062/engagement.v10i1.2207

Keywords: Murals, Nationalism, Creative Economy, Old Town Tourism Jamblang

Abstract

Background: This community service initiative addresses the challenges of declining tourism appeal and underutilized public spaces in Jamblang Old Town, specifically targeting the lack of community engagement and a distinct cultural visual identity in the area.

Purpose of the Study: The purpose is to utilize mural art as a creative placemaking strategy to revitalize the area. The objectives are to empower local residents, strengthen cultural awareness, stimulate creative-economic activities, and lay the foundation for community-based tourism.

Methods: The program was guided by a Participatory Action Research (PAR) framework. The methodology involved sequential stages: community consultations, co-design of mural themes, site preparation, and collaborative mural production with active resident involvement.

Results: The initiative successfully enhanced the visual character of public spaces and fostered a strong sense of community ownership. It generated early tourism interest, increasing the average daily visitors from 8–12 to 25–37 people. The project established a foundational creative ecosystem, creating emerging opportunities for local micro-entrepreneurship and supporting the village's transition toward sustainable, community-based tourism development.

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