Strengthening Human Resource Capacity through Digital Marketing Mentoring: Waste Bank Empowerment for Circular Economy Sustainability
Keywords:
Human Resource Empowerment, Digital Marketing, Circular Economy, Waste Bank, Community Engagement
Abstract
Background: Gunungpring Village in Magelang District faces serious waste management challenges despite its strategic position as a religious and educational tourism center. This community service program was designed to enhance the digital marketing skills of waste bank administrators, thereby increasing the economic value of recycled products and supporting the sustainability of the circular economy.
Purpose of the Study: This program aimed to enhance participants’ abilities in product design, pricing strategies, and the implementation of digital marketing through e-commerce and social media platforms.
Method: The mentoring activities were conducted over six months using a participatory approach involving 40 participants and four mentors. The program included training sessions, workshops, hands-on digital marketing practice, and monitoring through pre–post tests, sales analysis, and participant reflection.
Result: the program resulted in a 21-point increase in participants’ knowledge scores and an average 10% increase in monthly product sales. Beyond these measurable outcomes, the mentoring activities improved participants’ digital confidence, collaboration, and motivation. These findings demonstrate that strengthening human resource capacity through digital marketing mentoring can effectively support community economic empowerment and enhance the sustainability of circular economy–based waste management initiatives.
Downloads
Download data is not yet available.
References
Ausat, Abu Muna Almaududi, Dewa Oka Suparwata, and Andriya Risdwiyanto. “Optimalisasi Digital Competence Sebagai Strategi Adaptasi Dinamis Wirausahawan Dalam Menghadapi Disrupsi Pasar Di Era Digital.” Jurnal Minfo Polgan 14, no. 1 (2025): 173–82. https://doi.org/10.33395/jmp.v14i1.14674.
Badan Riset Dan Informasi Nasional. “11,3 Million Tons of Garbage in Indonesia Are Mismanaged.” 2024. https://brin.go.id/en/news/119838/113-million-tons-of-garbage-in-indonesia-are-mismanaged.
Birgithri, Andzelika, Tasya Syafira, and Natalia Louise. “Analisis Strategi Pemasaran UMKM Untuk Meningkatkan Pertumbuhan Bisnis Di Era Digital.” Technomedia Journal 9, no. 1 (2024): 117–29. https://doi.org/10.33050/tmj.v9i1.2268.
Brahmana, Sunardi, and Sri Astuti Pratminingsih. “Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character.” Engagement: Jurnal Pengabdian Kepada Masyarakat 7, no. 1 (2023): 174–83. https://doi.org/10.29062/engagement.v7i1.1352.
Carmen, E., I. Fazey, and R. M. Friend. “Community-Based Sustainability Initiatives: The Quality of Relationships Matter?” Sustainability Science 19, no. 3 (2024): 905–20. https://doi.org/10.1007/s11625-024-01492-8.
Chiu, Candy Lim, Han Chiang Ho, Zhengqiao Xie, Qi Wu, and Yuqi Yuan. “Culturally Mixed Co-Branding Product Framing in China: The Role of Cultural Sensitivity, Product Quality, and Purchase Probability.” Humanities and Social Sciences Communications 11, no. 1 (2024). https://doi.org/10.1057/s41599-024-02954-1.
Diyanah, Khuliyah Candraning, Aditya Sukma Pawitra, Luh Putu Arum Puspitaning Ati, Mohammad Bastian, Ika Septyaningsih, and Rahmat Adi Prasetyo. “Pendampingan Masyarakat Bantaran Sungai Dalam Pendirian Bank Sampah Untuk Meminimalisir Sampah Sungai Di Pegirian Surabaya.” Engagement : Jurnal Pengabdian Kepada Masyarakat 3, no. 2 (2019): 245–61. https://doi.org/10.29062/engagement.v3i2.32.
Ellen macarthur foundation. “The Circular Economy in Detail.” 2024. https://www.ellenmacarthurfoundation.org/the-circular-economy-in-detail-deep-dive.
Ermawati, Liya, and Zhatu Restie. “Empowering Community MSMEs : Enhancing Economic Potential Through Digital Marketing and Innovative Packaging Solutions in Lampung Province Article History : Keywords : Digital Jurnal Pengabdian Kepada Masyarakat” 09, no. 01 (2025): 10–26.
Ermawati, Liya, Zhatu Restie, and Kata Pemasaran. “Pemberdayaan UMKM Masyarakat : Meningkatkan Potensi Ekonomi Melalui Pemasaran Digital Dan Solusi Pengemasan Inovatif Di Provinsi Lampung” 09, no. 01 (2025): 66–76.
Fany Rachma. “Untidar Bantu Kelola Sampah Di Gunungpring Muntilan,” 2024. https://www.beritamagelang.id/untidar-bantu-kelola-sampah-di-gunung-pring.
Gaber, Sophie Nadia, Manuel Guerrero, and Lena Rosenberg. “Participatory Research Approaches in Long-Term Care Facilities for Older Adults: A Meta-Ethnography.” International Journal of Qualitative Studies on Health and Well-Being 19, no. 1 (2024). https://doi.org/10.1080/17482631.2024.2431449.
GILANG MAHARDIKA M, Yulita Kusuma Sari, S.T., M.Sc. “ANALISIS WISATA ZIARAH MAKAM AULIA GUNUNGPRING DALAM PERSPEKTIF PARIWISATA BERKELANJUTAN,” 2016. https://etd.repository.ugm.ac.id/penelitian/detail/105426.
Guntur Suryo Putro, Arfiany, and Yasni. “Analisis Dampak Sosial Dari Implementasi Program Pengabdian Berbasis Teknologi Di Pedesaan.” ABDI DAYA: Jurnal Pengabdian Dan Pemberdayaan Masyarakat 2, no. 1 (2024): 1–13.
Hidayatullah, Arip, and Franciskus Antonius Alijoyo. “Membangun Fondasi Complementary Agenda Untuk Transformasi Digital Bisnis.” Coopetition : Jurnal Ilmiah Manajemen 15, no. 1 (2024): 197–208. https://doi.org/10.32670/coopetition.v15i1.4306.
Hilman, Zaki, Dion Awfa, Laili Fitria, I Wayan Koko Suryawan, and Wisnu Prayogo. “Problematika Sampah Di Sektor Perjalanan Dan Pariwisata: Kajian Literatur.” Jurnal Teknologi Lingkungan Lahan Basah 11, no. 3 (2023): 896–903. https://doi.org/10.26418/jtllb.v11i3.72509.
Ibrahim, Ibrahim. “Model Regresi Dampak Pemasaran Tehadap Profitabilitas BUMDes Di Kawasan Pertambangan Emas Sumbawa Barat.” Geodika: Jurnal Kajian Ilmu Dan Pendidikan Geografi 9, no. 1 (2025): 1–10. https://doi.org/10.29408/geodika.v9i1.27477.
Junaedi, Sausan Raihana Putri, and Rojali Rojali. “Penguatan Ekonomi Kreatif Lokal Melalui Pelatihan Kewirausahaan Digital Di Komunitas Masyarakat.” ADI Pengabdian Kepada Masyarakat 5, no. 1 (2024): 33–41. https://doi.org/10.34306/adimas.v5i1.1132.
Lukman Harahap, Muhammad Husin Al Fatah, and Layyin Mahfiana. “Pemberdayaan Ekonomi Kreatif Melalui Pemanfaatan Limbah Styrofoam Menjadi Barang Bernilai Ekonomis Di Kampung Sentra Pengrajin Mainan Pesawat Terbang.” Engagement: Jurnal Pengabdian Kepada Masyarakat 4, no. 1 (2020): 42–50. https://doi.org/10.29062/engagement.v4i1.108.
MacArthur, Ellen. “The Circular Economy in Detail,” 2019. https://www.ellenmacarthurfoundation.org/the-circular-economy-in-detail-deep-dive.
Muhammad Alhada Fuadilah Habib, Mahyuddin Mahyuddin. “Evaluasi Pengelolaan Teknologi Tps 3r Di Desa Wisata Religi Gunungpring Kabupaten Magelang,” 2021. https://www.neliti.com/id/publications/345650/evaluasi-pengelolaan-teknologi-tps-3r-di-desa-wisata-religi-gunungpring-kabupate.
Padil, Moh, Mohammad Miftahusyai’an, and Galih Puji Mulyoto. “Pendampingan Pemasaran Digital Hasil Usaha Badan Usaha Milik Desa ‘Selo Angon Makmur’ Dalam Pemberdayaan Masyarakat Terdampak Pandemi Covid-19.” Engagement: Jurnal Pengabdian Kepada Masyarakat 5, no. 1 (2021): 250–67. https://doi.org/10.29062/engagement.v5i1.511.
Putri, Nada Zachrani. “Konsep Kesenjangan Digital Dan Faktor Yang Mempengaruhi Kesenjangan Digital.” FTSP Series, 2023, 398–402.
Qorib, Fathul. “Tantangan Dan Peluang Kolaborasi Antara Perguruan Tinggi Dan Masyarakat Dalam Program Pengabdian Di Indonesia.” Journal of Indonesian Society Empowerment 2, no. 2 (2024): 46–57. https://doi.org/10.61105/jise.v2i2.119.
Rofi, Aprihatiningrum Hidayati & M. Akhsanur. “Peningkatan Daya Saing Bank Sampah Melalui InovasiProduk Dan Pemasaran Digital Berkelanjutan.” Jurnal Pendidikan Kweirausahaan Indonesia 8 (2025): 7–8. https://perwiraindonesia.com/eJournal/index.php/perwira/article/view/144/80.
Sabina Scarpellini, Pilar Portillo-Tarragona, Alfonso Aranda-Uson, Fernando Llena-Macarull. “Definition and Measurement of the Circular Economy’s Regional Impact.” Journal of Environmental Planning and Management, 2019. https://www.tandfonline.com/doi/full/10.1080/09640568.2018.1537974.
Wang, Kun, and Yongjian Ke. “Social Sustainability of Communities: A Systematic Literature Review.” Sustainable Production and Consumption 47, no. January (2024): 585–97. https://doi.org/10.1016/j.spc.2024.04.031.
Wicaksono, Abdillah. “Pengaruh Pemasaran Digital , Kualitas Produk Dan Loyalitas Pelanggan Terhadap Strategi Keunggulan Bersaing Perusahaan” 1, no. 3 (2024): 101–10.
Wulandari, Rini Febri. “STRATEGI PENGELOLAAN WISATA RELIGI GUNUNGPRING DALAM MENINGKATKAN EKONOMI MASYARAKAT GUNUNGPRING TAHUN 2021,” 2022. https://digilib.uin-suka.ac.id/id/eprint/51777/.
Badan Riset Dan Informasi Nasional. “11,3 Million Tons of Garbage in Indonesia Are Mismanaged.” 2024. https://brin.go.id/en/news/119838/113-million-tons-of-garbage-in-indonesia-are-mismanaged.
Birgithri, Andzelika, Tasya Syafira, and Natalia Louise. “Analisis Strategi Pemasaran UMKM Untuk Meningkatkan Pertumbuhan Bisnis Di Era Digital.” Technomedia Journal 9, no. 1 (2024): 117–29. https://doi.org/10.33050/tmj.v9i1.2268.
Brahmana, Sunardi, and Sri Astuti Pratminingsih. “Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character.” Engagement: Jurnal Pengabdian Kepada Masyarakat 7, no. 1 (2023): 174–83. https://doi.org/10.29062/engagement.v7i1.1352.
Carmen, E., I. Fazey, and R. M. Friend. “Community-Based Sustainability Initiatives: The Quality of Relationships Matter?” Sustainability Science 19, no. 3 (2024): 905–20. https://doi.org/10.1007/s11625-024-01492-8.
Chiu, Candy Lim, Han Chiang Ho, Zhengqiao Xie, Qi Wu, and Yuqi Yuan. “Culturally Mixed Co-Branding Product Framing in China: The Role of Cultural Sensitivity, Product Quality, and Purchase Probability.” Humanities and Social Sciences Communications 11, no. 1 (2024). https://doi.org/10.1057/s41599-024-02954-1.
Diyanah, Khuliyah Candraning, Aditya Sukma Pawitra, Luh Putu Arum Puspitaning Ati, Mohammad Bastian, Ika Septyaningsih, and Rahmat Adi Prasetyo. “Pendampingan Masyarakat Bantaran Sungai Dalam Pendirian Bank Sampah Untuk Meminimalisir Sampah Sungai Di Pegirian Surabaya.” Engagement : Jurnal Pengabdian Kepada Masyarakat 3, no. 2 (2019): 245–61. https://doi.org/10.29062/engagement.v3i2.32.
Ellen macarthur foundation. “The Circular Economy in Detail.” 2024. https://www.ellenmacarthurfoundation.org/the-circular-economy-in-detail-deep-dive.
Ermawati, Liya, and Zhatu Restie. “Empowering Community MSMEs : Enhancing Economic Potential Through Digital Marketing and Innovative Packaging Solutions in Lampung Province Article History : Keywords : Digital Jurnal Pengabdian Kepada Masyarakat” 09, no. 01 (2025): 10–26.
Ermawati, Liya, Zhatu Restie, and Kata Pemasaran. “Pemberdayaan UMKM Masyarakat : Meningkatkan Potensi Ekonomi Melalui Pemasaran Digital Dan Solusi Pengemasan Inovatif Di Provinsi Lampung” 09, no. 01 (2025): 66–76.
Fany Rachma. “Untidar Bantu Kelola Sampah Di Gunungpring Muntilan,” 2024. https://www.beritamagelang.id/untidar-bantu-kelola-sampah-di-gunung-pring.
Gaber, Sophie Nadia, Manuel Guerrero, and Lena Rosenberg. “Participatory Research Approaches in Long-Term Care Facilities for Older Adults: A Meta-Ethnography.” International Journal of Qualitative Studies on Health and Well-Being 19, no. 1 (2024). https://doi.org/10.1080/17482631.2024.2431449.
GILANG MAHARDIKA M, Yulita Kusuma Sari, S.T., M.Sc. “ANALISIS WISATA ZIARAH MAKAM AULIA GUNUNGPRING DALAM PERSPEKTIF PARIWISATA BERKELANJUTAN,” 2016. https://etd.repository.ugm.ac.id/penelitian/detail/105426.
Guntur Suryo Putro, Arfiany, and Yasni. “Analisis Dampak Sosial Dari Implementasi Program Pengabdian Berbasis Teknologi Di Pedesaan.” ABDI DAYA: Jurnal Pengabdian Dan Pemberdayaan Masyarakat 2, no. 1 (2024): 1–13.
Hidayatullah, Arip, and Franciskus Antonius Alijoyo. “Membangun Fondasi Complementary Agenda Untuk Transformasi Digital Bisnis.” Coopetition : Jurnal Ilmiah Manajemen 15, no. 1 (2024): 197–208. https://doi.org/10.32670/coopetition.v15i1.4306.
Hilman, Zaki, Dion Awfa, Laili Fitria, I Wayan Koko Suryawan, and Wisnu Prayogo. “Problematika Sampah Di Sektor Perjalanan Dan Pariwisata: Kajian Literatur.” Jurnal Teknologi Lingkungan Lahan Basah 11, no. 3 (2023): 896–903. https://doi.org/10.26418/jtllb.v11i3.72509.
Ibrahim, Ibrahim. “Model Regresi Dampak Pemasaran Tehadap Profitabilitas BUMDes Di Kawasan Pertambangan Emas Sumbawa Barat.” Geodika: Jurnal Kajian Ilmu Dan Pendidikan Geografi 9, no. 1 (2025): 1–10. https://doi.org/10.29408/geodika.v9i1.27477.
Junaedi, Sausan Raihana Putri, and Rojali Rojali. “Penguatan Ekonomi Kreatif Lokal Melalui Pelatihan Kewirausahaan Digital Di Komunitas Masyarakat.” ADI Pengabdian Kepada Masyarakat 5, no. 1 (2024): 33–41. https://doi.org/10.34306/adimas.v5i1.1132.
Lukman Harahap, Muhammad Husin Al Fatah, and Layyin Mahfiana. “Pemberdayaan Ekonomi Kreatif Melalui Pemanfaatan Limbah Styrofoam Menjadi Barang Bernilai Ekonomis Di Kampung Sentra Pengrajin Mainan Pesawat Terbang.” Engagement: Jurnal Pengabdian Kepada Masyarakat 4, no. 1 (2020): 42–50. https://doi.org/10.29062/engagement.v4i1.108.
MacArthur, Ellen. “The Circular Economy in Detail,” 2019. https://www.ellenmacarthurfoundation.org/the-circular-economy-in-detail-deep-dive.
Muhammad Alhada Fuadilah Habib, Mahyuddin Mahyuddin. “Evaluasi Pengelolaan Teknologi Tps 3r Di Desa Wisata Religi Gunungpring Kabupaten Magelang,” 2021. https://www.neliti.com/id/publications/345650/evaluasi-pengelolaan-teknologi-tps-3r-di-desa-wisata-religi-gunungpring-kabupate.
Padil, Moh, Mohammad Miftahusyai’an, and Galih Puji Mulyoto. “Pendampingan Pemasaran Digital Hasil Usaha Badan Usaha Milik Desa ‘Selo Angon Makmur’ Dalam Pemberdayaan Masyarakat Terdampak Pandemi Covid-19.” Engagement: Jurnal Pengabdian Kepada Masyarakat 5, no. 1 (2021): 250–67. https://doi.org/10.29062/engagement.v5i1.511.
Putri, Nada Zachrani. “Konsep Kesenjangan Digital Dan Faktor Yang Mempengaruhi Kesenjangan Digital.” FTSP Series, 2023, 398–402.
Qorib, Fathul. “Tantangan Dan Peluang Kolaborasi Antara Perguruan Tinggi Dan Masyarakat Dalam Program Pengabdian Di Indonesia.” Journal of Indonesian Society Empowerment 2, no. 2 (2024): 46–57. https://doi.org/10.61105/jise.v2i2.119.
Rofi, Aprihatiningrum Hidayati & M. Akhsanur. “Peningkatan Daya Saing Bank Sampah Melalui InovasiProduk Dan Pemasaran Digital Berkelanjutan.” Jurnal Pendidikan Kweirausahaan Indonesia 8 (2025): 7–8. https://perwiraindonesia.com/eJournal/index.php/perwira/article/view/144/80.
Sabina Scarpellini, Pilar Portillo-Tarragona, Alfonso Aranda-Uson, Fernando Llena-Macarull. “Definition and Measurement of the Circular Economy’s Regional Impact.” Journal of Environmental Planning and Management, 2019. https://www.tandfonline.com/doi/full/10.1080/09640568.2018.1537974.
Wang, Kun, and Yongjian Ke. “Social Sustainability of Communities: A Systematic Literature Review.” Sustainable Production and Consumption 47, no. January (2024): 585–97. https://doi.org/10.1016/j.spc.2024.04.031.
Wicaksono, Abdillah. “Pengaruh Pemasaran Digital , Kualitas Produk Dan Loyalitas Pelanggan Terhadap Strategi Keunggulan Bersaing Perusahaan” 1, no. 3 (2024): 101–10.
Wulandari, Rini Febri. “STRATEGI PENGELOLAAN WISATA RELIGI GUNUNGPRING DALAM MENINGKATKAN EKONOMI MASYARAKAT GUNUNGPRING TAHUN 2021,” 2022. https://digilib.uin-suka.ac.id/id/eprint/51777/.
Published
2026-02-01
How to Cite
Ratnawati, S., Mujib, M., Alfath Nurul Fathony, I., Marva Ondrea Sugiyarto, J., & Subur Santoso, R. (2026). Strengthening Human Resource Capacity through Digital Marketing Mentoring: Waste Bank Empowerment for Circular Economy Sustainability. Engagement: Jurnal Pengabdian Kepada Masyarakat, 10(1). https://doi.org/10.29062/engagement.v10i1.2199
Section
Articles
Copyright (c) 2026 Engagement: Jurnal Pengabdian Kepada Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
CONTACT SUPPORT
_-_Copy1.jpg)
