.png)
Mendeley 
Zotero 
Grammarly 
Turnitin Strengthening the Capability of a micro-scale Bag Producer “Katbag” through Business Planning and Digital Marketing
Main Article Content
Keywords:
digital marketing, fashion industry, micro business, website, women entrepreneurship
Micro businesses play a crucial role in Indonesia's economy. Their significance in economic recovery is underscored by their substantial contribution to the labor sector. The community engagement partner, "Katbag," specializes in the production of bags and accessories, also souvenir and corporate merchandise. Partnering with Katbag was motivated by the competitiveness of its offerings and high entrepreneurial drive. However, despite their product excellence, Katbag faces challenges and limitations, particularly in business administration, HR, and marketing. This program aims to assist in enhancing the partner's capacity in terms of business planning and digital marketing so that they can develop their business further. The method involves planning, implementation (training in digital marketing and business administration), along with rigorous monitoring and evaluation. After participating on the program, the partner has gained knowledge in business administration and website management to build digital presence and reach more consumers online.
Elijah. “10 Common HR Challenges Faced by Small and Medium Enterprises (+ Practical Solutions).” mission hr, 2023. https://www.themissionhr.com/post/10-common-hr-challenges-faced-by-small-and-medium-enterprises-practical-solutions.
Diori, Hamidou Issaka. “A Critical Insight into Needs Assessment Technique and the Way Social Needs Are Actually Assessed.” Advanced Journal of Social Science 8, no. 1 (January 2, 2021): 3–9. https://doi.org/10.21467/ajss.8.1.3-9.
Grand View Research. “Handbag Market Size, Share & Growth Analysis Report, 2030.” Grand View Research, 2022. https://www.grandviewresearch.com/industry-analysis/handbag-market.
Statista. “Handbags - Indonesia | Statista Market Forecast,” 2023. https://www.statista.com/outlook/cmo/accessories/luggage-bags/handbags/indonesia.
Head, Brian W. “Community Engagement: Participation on Whose Terms?” Australian Journal of Political Science 42, no. 3 (September 2007): 441–54. https://doi.org/10.1080/10361140701513570.
Sinurat, Matius. “IMPACT OF THE FASHION AND DESIGN INDUSTRY ON SOCIAL ECONOMIC DEVELOPMENT IN INDONESIA.” International Journal of Fashion and Design (IJFD) 2, no. 1 (2023): 43–53. www.iprjb.org.
KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA. “Dorong UMKM Naik Kelas Dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan Yang Terintegrasi,” 2023. https://www.ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintah-siapkan-ekosistem-pembiayaan-yang-terintegrasi.
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. “UMKM Menjadi Pilar Penting Dalam Perekonomian Indonesia,” 2021. https://ekon.go.id/publikasi/detail/2969/umkm-menjadi-pilar-penting-dalam-perekonomian-indonesia.
Magwaza, Pam. “The Role and Benefits of Community Mentorship | Commsor.” commsor, 2022. https://www.commsor.com/post/mentorship-in-community.
Muhammad, Said, Kong Ximei, Ilyas Sharif, and Zahoor ul Haq. “An Overview of Women Entrepreneurship from Islamic Perspective.” Review of Economics and Development Studies 6, no. 4 (December 31, 2020): 857–66. https://doi.org/10.47067/reads.v6i4.285.
Noor, Shaista, and Filzah M. Isa. “Contributing Factors of Women Entrepreneurs’ Business Growth and Failure in Pakistan.” International Journal of Business and Globalisation 25, no. 4 (2020): 503–18. https://doi.org/10.1504/IJBG.2020.109115.
Olonde, Jeconia O. “Impact of Digital Marketing on Sales Growth of Small and Medium Enterprises in Nairobi, Kenya,” 2017. http://erepository.uonbi.ac.ke/handle/11295/103209.
Raya, Alia Bihrajihant, Riesma Andiani, Abi Pratiwa Siregar, Imade Yoga Prasada, Fairuz Indana, Theresia Gracia Yunindi Simbolon, Agustina Tri Kinasih, and Agus Dwi Nugroho. “Challenges, Open Innovation, and Engagement Theory at Craft SMEs: Evidence from Indonesian Batik.” Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2 (June 1, 2021): 121. https://doi.org/10.3390/JOITMC7020121.
Redekop, Jaclyn. “Evaluating Community Development Programs Evaluating Community Development Programs: Who Speaks? Who Listens? Who Cares?,” 2013.
Sihadi, Intan Purwatianingsih, Sifrid S. Pangemanan, and Hendrik Gamaliel. “Identifikasi Kendala Dalam Proses Produksi Dan Dampaknya Terhadap Biaya Produksi Pada Ud. Risky.” Going Concern : Jurnal Riset Akuntansi 14, no. 1 (2018): 602–9. https://doi.org/10.32400/gc.13.04.21552.2018.
Talbert, Molly. “The Power of Mentoring in Communities - Higher Logic.” higher logic, 2016. https://www.higherlogic.com/blog/the-power-of-mentoring-in-communities/.
“The Evolving Role of Higher Education in Community Engagement and Economic Development - ProQuest.” Accessed October 29, 2023. https://www.proquest.com/openview/aedc7d6b22498c95c4405b582ed18a5a/1?cbl=18750&pq-origsite=gscholar&parentSessionId=9E7dnbatLldHFxgDv2%2B2vbw%2B3FAW%2BGeceYzS68%2FJNI0%3D.
Nturibi, D.N. “Training of Community Development Agents for Popular Participation on JSTOR.” Community Development Journal 17, no. 2 (1982): 106–19. https://www.jstor.org/stable/44256105.
Diori, Hamidou Issaka. “A Critical Insight into Needs Assessment Technique and the Way Social Needs Are Actually Assessed.” Advanced Journal of Social Science 8, no. 1 (January 2, 2021): 3–9. https://doi.org/10.21467/ajss.8.1.3-9.
Grand View Research. “Handbag Market Size, Share & Growth Analysis Report, 2030.” Grand View Research, 2022. https://www.grandviewresearch.com/industry-analysis/handbag-market.
Statista. “Handbags - Indonesia | Statista Market Forecast,” 2023. https://www.statista.com/outlook/cmo/accessories/luggage-bags/handbags/indonesia.
Head, Brian W. “Community Engagement: Participation on Whose Terms?” Australian Journal of Political Science 42, no. 3 (September 2007): 441–54. https://doi.org/10.1080/10361140701513570.
Sinurat, Matius. “IMPACT OF THE FASHION AND DESIGN INDUSTRY ON SOCIAL ECONOMIC DEVELOPMENT IN INDONESIA.” International Journal of Fashion and Design (IJFD) 2, no. 1 (2023): 43–53. www.iprjb.org.
KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA. “Dorong UMKM Naik Kelas Dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan Yang Terintegrasi,” 2023. https://www.ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintah-siapkan-ekosistem-pembiayaan-yang-terintegrasi.
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. “UMKM Menjadi Pilar Penting Dalam Perekonomian Indonesia,” 2021. https://ekon.go.id/publikasi/detail/2969/umkm-menjadi-pilar-penting-dalam-perekonomian-indonesia.
Magwaza, Pam. “The Role and Benefits of Community Mentorship | Commsor.” commsor, 2022. https://www.commsor.com/post/mentorship-in-community.
Muhammad, Said, Kong Ximei, Ilyas Sharif, and Zahoor ul Haq. “An Overview of Women Entrepreneurship from Islamic Perspective.” Review of Economics and Development Studies 6, no. 4 (December 31, 2020): 857–66. https://doi.org/10.47067/reads.v6i4.285.
Noor, Shaista, and Filzah M. Isa. “Contributing Factors of Women Entrepreneurs’ Business Growth and Failure in Pakistan.” International Journal of Business and Globalisation 25, no. 4 (2020): 503–18. https://doi.org/10.1504/IJBG.2020.109115.
Olonde, Jeconia O. “Impact of Digital Marketing on Sales Growth of Small and Medium Enterprises in Nairobi, Kenya,” 2017. http://erepository.uonbi.ac.ke/handle/11295/103209.
Raya, Alia Bihrajihant, Riesma Andiani, Abi Pratiwa Siregar, Imade Yoga Prasada, Fairuz Indana, Theresia Gracia Yunindi Simbolon, Agustina Tri Kinasih, and Agus Dwi Nugroho. “Challenges, Open Innovation, and Engagement Theory at Craft SMEs: Evidence from Indonesian Batik.” Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2 (June 1, 2021): 121. https://doi.org/10.3390/JOITMC7020121.
Redekop, Jaclyn. “Evaluating Community Development Programs Evaluating Community Development Programs: Who Speaks? Who Listens? Who Cares?,” 2013.
Sihadi, Intan Purwatianingsih, Sifrid S. Pangemanan, and Hendrik Gamaliel. “Identifikasi Kendala Dalam Proses Produksi Dan Dampaknya Terhadap Biaya Produksi Pada Ud. Risky.” Going Concern : Jurnal Riset Akuntansi 14, no. 1 (2018): 602–9. https://doi.org/10.32400/gc.13.04.21552.2018.
Talbert, Molly. “The Power of Mentoring in Communities - Higher Logic.” higher logic, 2016. https://www.higherlogic.com/blog/the-power-of-mentoring-in-communities/.
“The Evolving Role of Higher Education in Community Engagement and Economic Development - ProQuest.” Accessed October 29, 2023. https://www.proquest.com/openview/aedc7d6b22498c95c4405b582ed18a5a/1?cbl=18750&pq-origsite=gscholar&parentSessionId=9E7dnbatLldHFxgDv2%2B2vbw%2B3FAW%2BGeceYzS68%2FJNI0%3D.
Nturibi, D.N. “Training of Community Development Agents for Popular Participation on JSTOR.” Community Development Journal 17, no. 2 (1982): 106–19. https://www.jstor.org/stable/44256105.
Nurqamarani, A. S., Fadilla, S., Thaha, A. R., Juliana, A., Ulfa, C. K., Rachmawati, D., Kuncoro, S., Priyanto, A., & Santosa, A. (2024). Strengthening the Capability of a micro-scale Bag Producer “Katbag” through Business Planning and Digital Marketing. Engagement: Jurnal Pengabdian Kepada Masyarakat, 8(1), 189-203. https://doi.org/10.29062/engagement.v8i1.1628
