IoT-Based Smart Mangrove Tourism: Innovations in Conservation and Community Empowerment at Petengoran Mangrove

Winati Nurhayu; Nurul Adhha; Rahmattullah Rahmattullah; Intan Amelia; Syahidan Syaean Tasib

doi:10.29062/engagement.v9i2.2179

Winati Nurhayu Institut Teknologi Sumatera
Nurul Adhha Institut Teknologi Sumatera
Rahmattullah Rahmattullah Institut Teknologi Sumatera
Intan Amelia Institut Teknologi Sumatera
Syahidan Syaean Tasib Institut Teknologi Sumatera

DOI: https://doi.org/10.29062/engagement.v9i2.2179

Keywords: Community empowerment, Digital promotion, Ecotourism, IoT, Mangrove conservation

Abstract

This community service program addressed the challenges of weak financial management and lack of technological innovation in the development of Petengoran mangrove ecotourism in Gebang Village, Lampung. The subject of this program is the Petengoran Mangrove Conservation Group and 35 village residents, including women, youth, and local leaders. The purpose was to strengthen community capacity in managing ecotourism through IoT-based monitoring and digital promotion. The method employed includes training sessions, IoT device installation, digital campaign assistance, pre-test and post-test evaluations, and collaborative mentoring between academia and the community. Results show significant improvements in participants’ knowledge scores, increased engagement of women and youth in conservation activities, adoption of digital-based promotion strategies, enhanced organizational capacity, and stronger local leadership involvement. These outcomes highlight the contribution of integrated technological and social empowerment approaches in supporting sustainable mangrove-based ecotourism.

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