Empowering Coastal Communities Through Sustainable Economy and Adoption of Financial Technology in Bira Beach, South Sulawesi

Andi Nurrahma  Gaffar; Muhammad Nur Alam Muhajir; Mursyid; Ilham; Nur Ariani Aqidah; Hamida; Muhammad Ikram; Muhammad Fahmi Ilyasir Zam

doi:10.29062/engagement.v9i2.2126

Andi Nurrahma Gaffar Universitas Islam Negeri Palopo
Muhammad Nur Alam Muhajir Universitas Islam Negeri Palopo
Mursyid Universitas Islam Negeri Palopo
Ilham Universitas Islam Negeri Palopo
Nur Ariani Aqidah Universitas Islam Negeri Palopo
Hamida Universitas Islam Negeri Palopo
Muhammad Ikram Universitas Islam Negeri Palopo
Muhammad Fahmi Ilyasir Zam Universitas Islam Negeri Palopo

DOI: https://doi.org/10.29062/engagement.v9i2.2126

Keywords: Bira beach, Coastal communities, Financial technology, SME empowerment, Sustainable economy, QRIS, SDGs

Abstract

Bira Beach in South Sulawesi is a leading coastal tourism destination with strong potential for local economic growth through micro, small, and medium enterprises (MSMEs). However, many MSMEs still face challenges related to limited digital literacy, product innovation, and understanding of sustainable business management. This community service program was designed to enhance MSME competitiveness, promote sustainable business practices aligned with the Sustainable Development Goals (SDGs), improve digital literacy, and foster collaboration among entrepreneurs, academics, and local government. Using participatory collaborative and descriptive methods, the program implemented a series of workshops, mentoring sessions, and field visits focusing on financial technology adoption, creative product innovation, and sustainable creative economy training. The results show an increased understanding of sustainable business concepts, greater readiness to adopt financial technology such as QRIS and e-wallets, and enhanced digital marketing capabilities among MSME participants. The program also encouraged stronger cooperation between MSMEs and local stakeholders to support long-term independence and sustainable community-based economic development in the Bira Beach area.

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