Empowering Community MSMEs: Enhancing Economic Potential Through Digital Marketing and Innovative Packaging Solutions in Lampung Province
Abstract
This community service focuses on strengthening the economic potential of MSMEs in Lampung Province by addressing the issue of limited digital marketing skills and inadequate packaging strategies. The subjects of the activity are MSME actors from several districts with promising local products but limited digital exposure. The objective is to enhance their competitiveness through training on digital platforms and packaging innovation. The program adopts a service learning approach, involving students under academic supervision in delivering hands-on mentoring to MSMEs. Strategies include interactive workshops on Shopee, Tokopedia, Instagram, TikTok, and packaging design based on market trends. The result shows increased participant knowledge and application of digital marketing and packaging, contributing to higher product visibility and sales. Despite its limited scale, the initiative offers a replicable model for MSME empowerment and emphasizes the need for wider collaboration to ensure sustainability and regional economic impact.
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