Empowering MSMEs in Lampung: Increasing Income Through Training in Financial Management, Digital Marketing, and Packaging

  • Ridwansyah Universitas Islam Negeri Raden Intan Lampung
  • Okta Suprianingsih Universitas Islam Negeri Raden Intan Lampung
  • Weny Rosilawati Universitas Islam Negeri Raden Intan Lampung
  • Ersi Sisdianto Universitas Islam Negeri Raden Intan Lampung
DOI: https://doi.org/10.29062/engagement.v9i1.1897
Keywords: Community Service, Financial Management, Digital Marketing, Packaging Product

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy of Lampung Province, Indonesia; however, they face challenges including limited financial management knowledge, ineffective digital marketing, and suboptimal product packaging. This community service initiative aims to address these issues by providing targeted training to MSMEs in South Lampung and Pringsewu Regencies. Using a Participatory Action Research (PAR) methodology, the program enhances participants' financial literacy, equips them with digital marketing strategies, and encourages innovation in product packaging. The results demonstrate a significant improvement in MSME competitiveness, market reach, and revenue generation. Additionally, the program highlights the integration of cultural and sustainable practices in product packaging to align with global trends and consumer preferences. This holistic approach not only empowers MSMEs but also fosters regional economic development, offering a replicable model for similar community service initiatives.

 

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Published
2025-05-10
How to Cite
Ridwansyah, R., Suprianingsih, O., Rosilawati, W., & Sisdianto, E. (2025). Empowering MSMEs in Lampung: Increasing Income Through Training in Financial Management, Digital Marketing, and Packaging . Engagement: Jurnal Pengabdian Kepada Masyarakat, 9(1), 169-188. https://doi.org/10.29062/engagement.v9i1.1897
Issue
Vol. 9 No. 1 (2025): May 2025
Section
Articles

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