Main Article Content

Ratnadewi
Novie Theresia Br. Pasaribu
Agus Prijon
Aan Darmawan Hangkawidjaj
Erwani Merry Sartika

Abstract

The number of Indonesian women entrepreneurs is increasing, including women entrepreneurs in West Java. But the obstacles faced include not getting an education to do marketing; one solution is marketing using online media. This was overcome through online marketing literacy for women entrepreneurs, especially in West Java. Electrical Engineering Study Program, Universitas Kristen Maranatha in collaboration with the Women's Empowerment and Child Protection Office of West Java Province and Online partner has increased capacity in the form of online media use literacy. The method used was Participatory Action Research (PAR), namely participants were given lectures, training, practices, discussions, and questionnaires directly. The Participatory Action Research (PAR) is a step in a community or social group scientifically resolves their problem by conducting direction, improvement, and evaluating decisions on the steps they take. There are six steps in Participatory Action Research (PAR), namely critical reflection, critical dialectics, resource collaboration, risk awareness, plural structures, theory, practice, and transformation. From the results of the questionnaire, it was found that the participants' abilities improved from before the training. Participants felt that this workshop was very useful and useful, which was around 90%. This indicates that the workshop was successful and beneficial for the participants


 

Keywords: Women entrepreneurs, Marketing literacy, Online media, Participatory Action Research.

References

Aliandrina, Dessy. “Women Entrepreneurship di Indonesia,” 2016.
Amaya, Ana B, dan Nicola Yeates. “Participatory Action Research: New Uses, New Contexts, New Challenges,” 2014.
Annysa Endriastuti, Maurisia Putri Permatasari. “Pelatihan Pemasaran, Pemberdayaan Toko Online, dan Pengenalan m-commerce pada Produk Unggulan Jagung Tortila di Kecamatan Trucuk Kabupaten Bojonegoro.” MARTABE: Jurnal Pengabdian Masyarakat 1, No.2. (2018): 56–66.
Brush, Candida G., Anne de Bruin, Elizabeth J. Gatewood, dan Colette Henry. Women Entrepreneurs and the Global Environment for Growth: A Research Perspective. Edward Elgar Publishing, 2010.
Cheng Cheng, Yang Xuecheng. “Study of Online Leisure Activities.” In Second International Confo, 2010, 160–63.
Fantahun, Mesganaw, Yemane Berhane, Stig Wall, Peter Byass, dan Ulf Högberg. “Women’s Involvement in Household Decision-Making and Strengthening Social Capital Crucial Factors for Child Survival in Ethiopia.” Acta paediatrica 96, no. 4 (2007): 582–589.
Fitrihana, Noor, Fakultas Teknik, dan Perajin Gerabah. “Pelatihan Pemanfaatan Internet sebagai E_Showroom, E_Katalog dan E_Marketing untuk Meningkatkan Pemasaran bagi Perajin Gerabah Kasongan,” 2012, 1–15.
Henny Helmi, Eni Karsiningsih. “Pendampingan Petani Gaharu melalui Program Diversifikasi Produk Gaharu sebagai Usaha Peningkatan Pendapatan Petani Gaharu di Kabupaten Bangka TengahNo Title.” EngagemenT VOL 2, no. 1 (2018): 22.
Kemmis, Stephen, dan Robin Mctaggart. Denzin & Lincoln (Strategis), 2007.
Kumar, Mohan, Vijaya, Lokeshwari. “Para Pelaku UKM di Jawa Barat Women entrepreneur,” 2017.
Li, Zhifeng, dan Liyi Zhang. “The Research of Online Shopping Evaluation Based on Grey Linguistic Multiple Criteria Decision Making System.” Dalam 2013 IEEE International Conference on Industrial Engineering and Engineering Management, 581–585. IEEE, 2013.
McTaggart, Robin. “Principles for Participatory Action Research.” Adult education quarterly 41, no. 3 (1991): 168–187.
Morales, Marie Paz E, dan Action. “Participatory Action Research (PAR) cum Action Research (AR) in Teacher Professional Development : A Literature Review Participatory Action Research (PAR) cum Action Research (AR) in Teacher Professional Development : A Literature Review.” International Journal of Research in Education and Science (IJRES) 2, no. 1 (2016): 156–65.
Morales, Marie Paz Escaño. “Participatory Action Research (PAR) Cum Action Research (AR) in Teacher Professional Development: A Literature Review.” International Journal of Research in Education and Science 2, no. 1 (2016): 156–165.
Radjab, Enny, A. Tjare, Syahriah Syahriah, Asima Asima, dan Syamsuddin Syamsuddin. “Pelatihan Pemanfaatan Media Online Sebagai Sarana Pemasaran Online Pada Bumdes Tanete Kecamatan Simbang Kabupaten Maros.” Dalam Seminar Nasional Hasil Penelitian & Pengabdian Kepada Masyarakat (SNP2M), 292–295, 2019.
Sam, Kin Meng, dan Chris R. Chatwin. “Evaluating the Effectiveness of Online Product Planning and Layout Tools in Online Apparel Shopping.” Dalam 2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 635–639. IEEE, 2015.
Sari, Cecep Wijaya. “Bangkitkan Literasi Digital Lewat Pelatihan Internet Marketing.” Pikiran Rakyat, 2017.
Suharto, Mohamad, Deny Tri Ardhianto, Anugrah Irfan Ismail, dan Nadia Sigi Prameswari. “Pelatihan Pengelolaan Website Toko Online Bagi UMKM di Kawasan Pasar Tradisional Klewer Surakarta Sebagai Strategi Menghadapi Masyarakat Ekonomi Asean (MEA).” Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia), 2017, 229–245.
Tresnati, Ratih. “Kajian tentang kemitraan guna meningkatkan pendapatan petani pada usahatani jagung manis di kabupaten ciamis.” Jurnal Manajemen dan Bisnis (Performa) XI, no. 2 (2014): 1–12.
Trihendrawan, Nuriwan. “Pengusaha Wanita Sumbang 9,1 Persen PDB Nasional.” SindoNews.com. 2019.
Wardani, Agustin Setyo. “Pemerintah Targetkan 8 Juta UMKM Go Online Pada 2019.” Liputan 6.com, 2017.
Zhou, Wenqi, dan Yuhong Liu. “Online Product Rating Manipulation and Market Performance.” Computer 48, no. 5 (2015): 72–75.

Downloads

Download data is not yet available.