Visit ka Binong: Strengthening Branding and Customer Experience of Binong Tourism Urban Village Based on Empowerment of Tourism Awareness Groups (Pokdarwis)

  • Daniel Hermawan Business Administration Department, Parahyangan Catholic University
  • Yoke Pribadi Kornarius Business Administration Department, Parahyangan Catholic University
  • Albert Mangapul Parulian Lumban Tobing Business Administration Department, Parahyangan Catholic University
  • Syayu Zhukhruffa Business Administration Department, Parahyangan Catholic University
DOI: https://doi.org/10.29062/engagement.v7i1.1229
Keywords: Binong Tourism Urban Village, branding, customer experience, Pokdarwis, Visit ka Binong

Abstract

Binong Tourism Urban Village is a tourism urban village declared by the Bandung City Culture and Tourism Office based on Bandung Mayor Decree Number 556/Kep.835-DISBUDPAR/2021 dated 16 September 2021. This initiative was carried out by the Bandung City Culture and Tourism Office to develop the potential of Binong Urban Village, in addition to the knitting industry center that has been known for generations. The mentoring process in the initiation, identification, and implementation of the Binong Tourism Urban Village was carried out collaboratively between the Bandung City Culture and Tourism Office, STIEPAR Yapari Bandung, and Parahyangan Catholic University. Through the mentoring process carried out, the Binong Urban Village managed to form a Tourism Awareness Group (Pokdarwis) and get a change in mindset related to branding and the customer experience of the Binong Tourism Urban Village. The sustainability of the mentoring program can be carried out through the MBKM program with the thematic KKN scheme, as well as deepening the material needed by the community, especially related to tourism marketing.

Downloads

Download data is not yet available.

References

Dinas Kebudayaan dan Pariwisata Kota Bandung. Peresmian Launching Aktivasi Kampung Wisata Kreatif Rajut Binong Jati. Oktober 6, 2021. https://disbudpar.bandung.go.id/c_home/news_detail/157.

Disdagin Kota Bandung. Updating Data Sentra IKM Kota Bandung. Bandung: Disdagin Kota Bandung, 2021.

Hermawan, Daniel. "Buyer’ Black Box Model Change in COVID-19 Pandemic." International Journal of Business Studies Vol. 5 Issue 2, 2021: 92-100.

—. Inovasi Klaster Industri Berbasis Kapabilitas Lokal di Era Industri 4.0. Sleman: The Journal Publishing, 2021.

—. Komunikasi Pemasaran Terpadu dalam Pemasaran Konten. Bandung: Unpar Press, 2021.

—. "Marketing Innovation in Industry 4.0: Experiential Marketing Practices in the Culinary Industry." International Conference of Business, Economy, Entrepreneurship and Management (ICBEEM). Yogyakarta: SciTePress, 2019. 43-48.

Hermawan, Daniel, Yoke Pribadi Kornarius, Albert MPL Tobing, and Syayu Zhukhruffa. Pemasaran Digital untuk UMKM. Bandung: Unpar Press, 2022.

Kementerian Pariwisata dan Ekonomi Kreatif. Pedoman Kelompok Sadar Wisata. Jakarta: Kementerian Pariwisata dan Ekonomi Kreatif, 2012.

Kementerian Perindustrian RI. Menperin Kunjungi Sentra Rajut Binong Jati. April 7, 2017. https://kemenperin.go.id/artikel/17389/Menperin-Kunjungi-Sentra-Rajut-Binong-Jati.

PikiranRakyatcom. Jokowi Kunjungi Sentra Rajut Binong Jati. Januari 12, 2015. https://www.pikiran-rakyat.com/ekonomi/pr-01207973/jokowi-kunjungi-sentra-rajut-binong-jati.

TeamBonding. Having Fun at Work: How Fun & Gamification Helps Foster Employee Development. October 27, 2021. https://www.teambonding.com/how-fun-and-gamification-in-the-workplace-fosters-employee-development/.
Published
2023-05-31
How to Cite
Hermawan, D., Kornarius, Y. P., Tobing, A. M. P. L., & Zhukhruffa, S. (2023). Visit ka Binong: Strengthening Branding and Customer Experience of Binong Tourism Urban Village Based on Empowerment of Tourism Awareness Groups (Pokdarwis). Engagement: Jurnal Pengabdian Kepada Masyarakat, 7(1), 18-31. https://doi.org/10.29062/engagement.v7i1.1229
Issue
Vol. 7 No. 1 (2023): May 2023
Section
Articles

Copyright (c) 2023 Engagement: Jurnal Pengabdian Kepada Masyarakat

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.